ING c'est déjà notre sponsor titre et ce sera le sponsor principal du GP d'ouverture de la saison en Australie. Ca on le savait déjà.
Maintenant on apprend qu'ils vont aussi sponsoriser une bonne partie des GP :
• The ING Australian Grand Prix, 16-18th March
• Sepang, Malaysia, 6-8th April
• Sakhir, Bahrain, 13-15th April
• Barcelona, Spain, 11-13th May
• Monaco, 24-27th April
• Canada, 8-10th June
• Magny-Cours, France 29-1st July
• Nurburgring, Germany, 20-22nd July
• Hungaroring, Hungary, 3-5th August
• Istanbul, Turkey, 24-26th August
• Monza, Italy 7-9th September
• Spa, Belgium, 14-16th September
• Fuji, Japan 28-30th September
• Shanghai, China, 5-7th October
(présence publicitaire aux abords des tracés)
Isabelle Conner, ING Renault F1 Program Director for ING, said: “Our Formula 1 programme is a global sponsorship initiative which will help us to enhance the awareness of ING as a top tier global financial services organisation active in banking, insurance and asset management. By combining the title sponsorship of the ING Renault F1 Team with a global trackside branding campaign at the majority of circuits and a co-ordinated global marketing campaign, we will ensure that the ING brand reaches the broadest possible customer base.”
http://www.f1technical.net/news/4885
Leur investissement soudain est assez surprenant !