Just four months after standing on the precipice and staring into Formula One's abyss, Renault have been hauled back from the brink and had new life breathed into them.
The shame of last season's 'crashgate' scandal, in tandem with a third successive year of failure on the track, forced Renault to consider joining the exodus of car manufacturers quitting the sport.
Honda, BMW and Toyota had all previously walked away, no longer willing to pour millions of pounds into their F1 operations, not when the basis of their very existence was crumbling under the weight of the global financial meltdown.
Renault would undoubtedly have followed suit, scaling back their involvement to simply supplying engines, but for the intervention of Genii Capital, a Luxembourg-based private investment firm, who bought a 75% stake.
Their portfolio includes innovative companies in various sectors such as telecommunication, security, hosting services, alternative energies, hospitality and consumer electronics.
Genii, run by entrepreneur Gerard Lopez, can now add Formula One to that list, the world's most iconic sporting brand and a platform to potentially adding to their enormous commercial wealth.
As team principal Eric Boullier remarks, this is a new chapter in Renault's history, with the book now closed on predecessor Flavio Briatore's reign that incorporated success and controversy in equal measure.
The fusion of Renault with Genii is still in its infancy, but it has at least brought a degree of stability following the seismic nature of the scandal that threatened the future of the team.
Boullier, though, has no Formula One experience, and at the age of 36 is the youngest team principal in the paddock this year.
Having only taken on his new role two months ago, Boullier has very much been thrown in at the deep end.
The Frenchman insists, however, Renault again has direction, even if eyebrows were initially raised when Genii first came on board.
"With the new package, everybody was wondering who they (Genii) were and what was the strategy for Renault," said Boullier.
"We needed some time to pass the message along inside the team, as well as outside, and the puzzle is coming together.
"First the Renault colours (yellow and black) show Renault is here, and clearly is here to stay for the long term.
"Now people are starting to understand the strategy for Renault and Genii to work together. Thanks to this co-operation you can open up massively the business contacts.
"If you are Genii it is difficult, if you are Renault it is also difficult because of the past story of being a manufacturer, but I think the combination is good.
"Now people understand we are here for the good of the team. We are here to win, and winning will help the team a lot."
Effectively, Genii and Lopez have stepped in to keep Renault going and, in doing so, will be using the brand and their own expertise to attract new business, fresh investment, and in turn, make money.
At the wheel of their cars this year are Robert Kubica from Poland, and the first Russian to compete in F1 in Vitaly Petrov, whilst Ho-Pin Tung from China is their official third driver.
All three countries offer significant investment potential to Lopez as he said: "We're not looking at making profits. That's something we've been very clear about.
"This is not a traditional company that you buy and re-sell. We do that somewhere else, but not here.
"The only profit we will gain out of this is essentially a platform that has yet to be built.
"Our idea is to build a business embassy that sits on top of the team, travels the world with the team, trying to create opportunities, relationships, investments in the places we visit.
"The deal we will end up doing will probably have nothing to do with Formula One, but will hopefully make us a lot of money as an investment.
"In terms of a platform, it will bring even more deals than we have today - I think we get about 1500 requests from companies per year -which is quite considerable, but I think we can add more to that."
For Renault fans, of course, it is all about what happens on the track, yet it would be foolish to expect the team to be anything other than mid-table given the strength of some of their rivals.
For Boullier and Renault, it is all about turning over a new leaf, and building from there.
"The last three years, if you just look at the results, have become worse and worse and worse," said Boullier.
"So it is a new chapter and we have to move forward with new ideas and a new process. We have to reconsider and make something new."
New is not always better, but Renault will be hoping it is at least the start of a new era.